Digital Marketing MCQ(Multiple Choice Questions) with Answers | part 1 | letsbug

     Digital marketing is a subset of marketing that is used to promote a brand or product using one are more electronic technologies. The goal is to influence target consumers in taking action.

    Digital marketing is the term used for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach the viewers, turn them into customers, and retain them. 

    Digital marketing is on the rise and here are some Digital marketing MCQs to get you running in this field on new age media.

1. Which of the following describes E-commerce

  1.  Doing Business electronically 
  2.  Doing business
  3.  Sale of goods 
  4.  All of the above

Answer: 1 : Doing Business electronically

2. Which of the following is not the type of E-commerce.

  1. B2C
  2. E2E
  3. B2B
  4. C2C 

Answer: 2 : B2C

3. Which of the following is the benefit of E-commerce.

  1. Reduced Prices
  2. Global marketplace
  3. Any time access
  4. All of the above 

Answer: 4 : All of the above

4. Which of the following is not the advantages of E-commerce.

  1. Low cost Advertising
  2. Global Reach
  3. Security and Privacy
  4. Quicker Delivery 

Answer: 3 : Security and Privacy

5. The application of E-commerce cannot be seen in which of the following industries.

  1. Banking
  2. Agriculture
  3. Recruitment
  4. Publishing

Answer: 1 : Banking

6. Digital marketing is often referred to as 

  1. Online marketing
  2. Internet marketing
  3. web marketing
  4. All of the above

Answer: 4 : All of the above

7. Which of the following is a type of digital marketing.

  1. Email marketing 
  2. Social web marketing
  3. Viral marketing
  4. All of the above

Answer: 4 : All of the above

8. Which of the following is not a traditional forms of marketing.

  1. Radio
  2. TV
  3. Social Media marketing
  4. Billboard 

Answer: 3 : Social Media marketing

9. What is not true about digital marketing. 

  1. Digital marketing is any form of marketing products or services that involve electronic devices 
  2. Digital marketing can be done online
  3. Digital marketing is often referred to as online marketing
  4. Digital marketing cannot be done online

Answer: 4 : Digital marketing cannot be done online

10. Digital marketing includes.

  1. Voice broadcast
  2. Podcasting
  3. Both 1 and 2
  4. RSA

Answer: 3 : Both 1 and 2

11. SEO stands for _______. 

  1. Search Engine Optimization.
  2. Search Engine Optimum.
  3. Search Electronic Optimization.
  4. None of the above.

Answer: 1 : Search Engine Optimization.

12. For SEO site content should have?

  1. Meta description
  2. Title tags
  3. Both 1 and 2
  4. None of the above

Answer: 3 : Both 1 and 2

13. Pages that are linked from other search engine is known as 

  1. Crawled pages
  2. Indexed pages
  3. Unindexed pages
  4. Root pages

Answer: 2 : Indexed pages

14. The best product to sell in B2C e-commerce are 

  1. Small product
  2. Digital product
  3. Speciality product
  4. Fresh product

Answer: 2 : Digital product

15. Which of the following comes under email marketing

  1. Email newsletter
  2. Lead Nurturing
  3. Digests
  4. All of the above

Answer: 4 : All of the above

16. Which product are people most likely to be more uncomfortable buying on the internet?

  1. Books 
  2. Furniture
  3. Movie Ticket
  4. All of the above.

Answer: 2 : Furniture

17. Most individuals are familiar with which form of E-commerce

  1. B2B
  2. B2C
  3. C2B
  4. C2C

Answer: 2 : B2C

18. Which segment do OLX, Quikr belong?

  1. B2B
  2. C2C
  3. C2B
  4. B2C

Answer: 2 : C2C

19. How many pillars of digital marketing.

  1. 2
  2. 4
  3. 3
  4. 5

Answer: 4 : 5

20. Which of the following is not a type of digital marketing activity. 

  1. Email marketing
  2. Social web marketing
  3. Print Advert.
  4. Viral marketing.

Answer: 3 : Print Advert.

21. In content marketing the contest should be

  1. Valuable
  2. Relevant
  3. Consistent
  4. All of the above

Answer: 4 : All of the above

22. Content marketing aims

  1. Drive profitable customers actions
  2. Distract defined audience
  3. Lose defined audience
  4. None of the above

Answer: 1 : Drive profitable customers actions 

23. Which of the following is not a goal of content Marketing

  1. Engagement
  2. Sales
  3. Customer novice
  4. Up-selling

Answer: 3 : customer novice

24. Which of the following comes under content pyramid

  1. Blog post 
  2. Social Update
  3. Tweets
  4. All of the above

Answer: 4 : All of the above

25. Which of the following is not a benefit of content marketing

  1. Increased sale
  2. Better customer who have more loyalty
  3. Less Engagement
  4. None of the above

Answer: 3 : Less Engagement

Click here for next set of Digital Marketing MCQs with answers.

Comments

  1. Infotanks MediaDecember 17, 2021 at 5:15 PM

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