Digital Marketing MCQ (Multiple Choice Questions) with Answers | part 2 | letsbug

     In this article we have some more Digital marketing MCQs with Answers. You can say this a part 2 of previous article.

    To check out previous article of 25 Digital Marketing MCQs with Answers click here 

    And as Digital marketing is on the rise and here are some Digital marketing MCQs to get you running in this field on new age media.

1. Which of the following SWOT elements are internal factors for a Business.

  1. Strengths and Weaknesses
  2. Opportunities and Threats
  3. Strengths and Opportunities
  4. Weaknesses and Threats

Answer: 1: Strengths and Weaknesses

2. Which of the following is false regarding why SWOT analysis is used

  1. To build on the strengths of a business
  2. To minimize the weaknesses of a business
  3. To reduced opportunities available to a business
  4. To counteract threats to a business

Answer: 3: To reduced opportunities available to a business

3. Which of the following could be a weakness.

  1. A developing market such as internet.
  2. Competitor with access to a better channels of distribution.
  3. Poor quality of goods and services
  4. Special marketing expertise

Answer: 2 : Poor quality of goods and services

4. Which of the following could be an opportunity

  1. Having quality processes and procedures
  2. Moving into new market segment that offer improved profit.
  3. Damaged reputation
  4. A new competitor in your home market.

Answer: 2: Moving into new market segment that offer improved profit.

5. Amazon is a best example of ______ site

  1. Blogging
  2. E-commerce
  3. Social Networking
  4. Entertainment

Answer: 2 : Ecommerce

6. A ______ is the simplest form of website in which the site's content is delivered without the use of server side processing

  1. E-commerce website
  2. Static Website
  3. Dynamic website
  4. Social-networking 

Answer: 2: Static Website

7. Which of the following website type is used to create beautiful animations.

  1. Dynamic
  2. E-commerce
  3. Static
  4. Flash

Answer: 4 : Flash

8. Website used for building network with friends and relatives is called as 

  1. Social Networking
  2. Blogging
  3. E-commerce
  4. Entertainment

Answer: 1: Social Networking

9. Select odd man out : Google, Amazon, Bing, Ask. 

  1. Google 
  2. Amazon
  3. Bing
  4. Ask

Answer: 2 : Amazon

10. Website used to sell and buy something are categorized under

  1. Social Networking sites
  2. Entertainment sites
  3. E-commerce sites
  4. Search Engines

Answer: 3: E-commerce sites

11. The disadvantage of dynamic website is that _____ technique are more difficult to implement 

  1. SEO
  2. Website
  3. Web page
  4. None of the above

Answer: 1 : SEO

12. Which of the following is not an example of E-commerce site?

  1. Amazon 
  2. Flipkart
  3. Twitter
  4. Ebay

Answer: 3 : Twitter

13. ________ is the set of practices that enables organization to communicate and engage interactively with their audience through any mobile device or network. 

  1. Mobile Marketing
  2. Social web marketing
  3. Internet marketing
  4. Social Media Marketing

Answer: 4 : Social media marketing

14. Good marketing is not accident but a result of a careful planning and  

  1. Selling 
  2. Execution
  3. Strategies
  4. Research

Answer: 2: Execution

15. Which on-page element carries the most weight for SEO

  1. The meta keywords tag
  2. The title tag
  3. On page SEO
  4. None of these

Answer: 2: The title tag

16. Search engine optimization is the process of ______ of a website or a web page in search engine's search result

  1. Getting meta tag
  2. Affecting the visibility
  3. Generating the cached file
  4. None of these

Answer: 2 : Affecting the visibility

17. SEO is all about optimizing a website for 

  1. Search Engines
  2. Database
  3. Digital marketing
  4. None of these

Answer: 1: Search Engines

18. SEO is to improve the volume and ________ to a web site from search engines

  1. Look and feel
  2. Quality of Traffic
  3. Advertisement
  4. None of these

Answer: 2 : Quality of Traffic

19. SEO can be called as art of ranking in the 

  1. Website
  2. Google
  3. Search Engines
  4. E-commerce

Answer: 3 : Search Engines 

20. Which of the following are types of SEO 

  1. Off page SEO
  2. On page SEO
  3. None of these
  4. Both 1 and 2

Answer: 4: Both 1 and 2

21. Customer Relationship Management is about

  1. Acquiring the right customers
  2. Instituting the best processes
  3. Motivating employees
  4. All of the above

Answer: 1 : Acquiring the right customers 

22. A customer buying behaviour is influenced by

  1. Cultural and Social factors
  2. Personal factors
  3. Both 1 and 2
  4. None of the above

Answer: 3: Both 1 and 2

23. _______ is the fundamental determination of a person's wants and behaviour

  1. Value
  2. Attitude
  3. Culture
  4. None of the above

Answer: 3 : Culture  

24. The marketing message committed to customers wishes is a part of 

  1. Permission marketing
  2. Activity marketing
  3. Supplier marketing
  4. None of the above

Answer: 2 : Activity marketing

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