MCQs On Digital Marketing | Social Media Marketing | Digital Marketing Budgeting | Letsbug

  

MCQs On Social Media Marketing | 

Digital Marketing Budgeting

1. This approach is progressing from small or subordinate units to larger or more important units, as in an organization or process.

  1.  Bottom-up
  2. Top-down
  3. High-low
  4. Left-right

Answer: 1 : Bottom-up

2. Role of Social Media Executive is 

  1. Content Marketing
  2. Admin
  3. Strategy
  4. Analysis

Answer: 2 : Admin

3. ________ includes general performance indicator such as traffic, leads, and reach as well as channel-based indicators.

  1. PPC
  2. ROI
  3. KPIs
  4. CPC

Answer: 3 : KPIs

4. A _______ is the approximation of the cost of a program, project, or operation

  1. Cost control 
  2. Cost budgeting
  3. Cost analysis
  4. Cost estimate

Answer: 4 : Cost estimate

5.  _______ is a tool to estimate the costs or necessary efforts for projects, work packages or activities in projects management.

  1. Cost budgeting
  2. Cost control
  3. Cost analysis
  4. Resource planning

Answer: 1 : Cost budgeting 

6. Which is platform where users upload and share video clips? 

  1. Blog
  2. Twitter
  3. YouTube
  4. Pinterest

Answer: 3 : YouTube

7. Which is type of media netwroking?

  1. Instagram
  2. YouTube
  3. Snapchat
  4. All of the above

Answer: 4 : All of the above

8. _______ is the measurement and analysis of data to inform an uderstading of user behaviour across web pages.

  1. Web analytics
  2. Data analytics
  3. Marketing analytics
  4. Media analytics

Answer: 1 : Web analytics

9. Which is not feature of Facebook page? 

  1. Profile picture 
  2. Photostrip
  3. Thumbnail
  4. Hashtag

Answer: 4 : Hashtag

10. Which is not a digital marketing tool?

  1. Google ads
  2. Google keyword planner
  3. Google play
  4. Google analytics

Answer: 3 : Google play

Comments

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